5 New Year’s Resolutions for Real Estate Agents

With a new year comes the promise of new opportunities associated with a restart. For some, it’s about picking up where they left off with the previous year’s successes. For others, maybe January 1st represents the chance to become better versions of themselves, and this is undoubtedly the case for real estate agents, whether aspiring or established. RE/MAX Malta prides itself on its industry expertise, so look at the five foundations we think should be propping up every local estate agent’s, selling property in Malta or Gozo, New Year’s Resolution list!

1. Get organised

Essentially, there’s more than one way of being organised, and the benefits are vast. Your first goal should be to create a working system that helps keep you on top of things. Log property and client details properly, work on your scripts when dealing with calls, and constantly update your to-do lists and reminder systems.

While some might find this last point less personable, it’s a fast-paced world we live in these days, so whatever helps save people time is not to be frowned upon. Furthermore, giving your clients essential and detailed information is a much more efficient way of building trust and relationships, a cornerstone for every RE/MAX Malta agent!

2. Real estate education

It might be a small country, but property in Malta is a big deal! Therefore, knowledge of the country and the specifics of each neighbourhood especially if a real estate agent has properties listed in, is a huge bonus. Our job in real estate is not just to sell a property but to sell the right property to the right person, and education is key to achieving this.

Industry-specific education in the real estate sector also gives agents a chance to learn how to deliver top-notch customer service, stay competitive and up-to-date with the latest market trends, and be more efficient with their time. Learn more about our real estate education thanks to the RE/MAX Academy. 

3. Social media presence

These days, social media presence could make or break a real estate agent’s yearly target. The benefits are well-known and easy to list; it allows for targeted advertising, metrics can be tracked and provides a means of instant engagement. However, presence alone is not enough; there’s an entire art to cultivating the perfect balance of social media presence that will do you and your brand justice. Keep in mind that the term brand includes both property agents as well as agencies.

Different platforms require different types of posts. While Facebook and its respective property groups are great for answering questions and providing info and news, Instagram is better for showcasing a property’s high-quality photos and engaging via direct messages. Always make sure to analyse and optimise your social media profile and ads to keep getting better results.

4. Client communication

At all stages of a property’s sale, communication with the client is vital. Getting this right could be the difference between simply concluding a deal and getting referrals from happy homeowners! Being a proactive communicator will set you apart as a real estate agent, and it’s something that RE/MAX Malta encourages from all our estate agents.

There is no single way of being an effective communicator; your best approach is to have as many different communication styles as possible. This doesn’t mean e-mail or phone, but whether you speak to a client every day or only when new information is available. Different customers prefer different approaches, which is why you need to adapt to their needs and not impose yourself on them.

And never forget that communication doesn’t end once the sale is concluded!

5. Post-service client treatment

This separates the good from the great and what is most likely to grant a real estate agent the referrals needed to become the best possible agent they can be. And with property in Malta, word spreads fast about who’s at the top of this aspect of their game. As a result, there are a number of things to check off the post-sale list.

Legal documentation

At the top is ensuring legal documentation is drawn up and signed on time. As obvious as it may seem, timing is vital for all involved in the deal, so unnecessary delays should be avoided at all costs. The financial aspects then follow this are complied with, including deposits, outstanding rates and transfer duties.

Property certificates

Certificates such as electrical compliance, water, plumbing, and, if needed, gas certificates should also be catered for. A classy move is offering to be there on the day of moving in. It’s a momentous day for anyone, and if you, as a property agent, were a crucial cog in helping a family move into a new home, then it’s a milestone you might want to be present for!

We at RE/MAX Malta feel these five resolutions should be part of any real estate agent’s resolutions list. Think you have what it takes to become a property agent with Malta’s leading real estate franchise? Join RE/MAX Malta today!

Read more about the role of a RE/MAX real estate agent in Malta.